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Amazon Advertising and Channel Growth Specialist
Job Overview
Staffmax is seeking an experienced Amazon Advertising and Channel Growth Specialist to lead Amazon growth, advertising strategy, and channel profitability for a growing e-commerce brand.
This role will own the launch, scaling, and optimization of products on Amazon, with a focus on visibility, customer acquisition, market share, and profitable growth.
As part of a small team, this person must be both a strategist and a hands-on executor. They will manage Amazon campaign planning, execution, optimization, reporting, and recommendations, while bringing working knowledge of Google Ads and Meta to support broader paid media strategy.
The ideal candidate has a proven record of growing Amazon brands profitably, uses data to guide decisions, and communicates clearly with company leadership.
Key Responsibilities
Amazon Growth & Strategy
- Develop and execute strategies to launch, scale, and optimize products on Amazon.
- Grow the Amazon channel profitably through improved visibility, conversion rates, organic ranking, customer acquisition, and competitive positioning.
- Identify opportunities for product launches, subscription growth, promotional strategies, competitor conquest campaigns, and improved marketplace performance.
Amazon Advertising Management
- Create, manage, and optimize Amazon campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other relevant ad formats.
- Own day-to-day execution, including campaign setup, keyword management, targeting, bid adjustments, budget pacing, search term analysis, testing, and optimization.
- Monitor performance and make tactical adjustments to improve ROAS, TACOS, ACOS, CAC, CPO, conversion rate, and contribution margin.
- Stay current on Amazon platform changes, new advertising products, marketplace trends, and competitive activity.
Data Analysis & Reporting
- Use data to identify trends, guide decisions, and uncover profitable growth opportunities.
- Track and report on revenue, profitability, ROAS, TACOS, ACOS, conversion rate, organic ranking, customer acquisition, and subscription growth.
- Translate performance data into clear insights, recommendations, risks, and opportunities for leadership.
Cross-Channel Awareness
- Bring working experience with Google Ads and Meta, including how paid search and paid social can support Amazon growth and broader acquisition strategy.
- Help align Amazon strategy with broader paid media efforts.
Collaboration & Ownership
- Act as the internal expert for Amazon advertising and marketplace growth.
- Partner with leadership, marketing, creative, operations, and platform contacts to align campaigns with business goals.
- Work independently while keeping the team informed and aligned.
Your Impact
- Drive profitable growth of the Amazon channel.
- Successfully launch products and improve product visibility.
- Increase revenue, customer acquisition, subscription growth, and market share.
- Improve advertising efficiency through stronger ROAS, lower CAC/CPO, and better budget allocation.
- Enable clearer, data-driven decision-making across Amazon and related paid channels.
Essential Skills & Qualifications
- Proven experience launching and scaling products on Amazon.
- Hands-on experience managing Amazon advertising, including Sponsored Products, Sponsored Brands, Sponsored Display, and ideally DSP.
- Strong understanding of Amazon SEO, keyword strategy, listing optimization, product ranking, and marketplace competitiveness.
- Demonstrated ability to grow an Amazon business profitably in a competitive category.
- Experience managing budgets, pacing spend, improving ROAS, reducing ACOS/TACOS, and optimizing for profitability.
- Strong analytical skills with the ability to turn data into clear recommendations.
- Comfortable owning both strategy and tactical execution.
- Ability to communicate performance, strategy, and tradeoffs clearly to leadership.
- Experience with Google Ads and Meta, with an understanding of how they support acquisition strategy.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns and priorities.
- Comfortable working independently as the subject matter expert in a small-team environment.
- Familiarity with tools such as Helium 10, Pacvue, Sellozo, Amazon Marketing Cloud, Seller Central, Vendor Central, or similar platforms.
- Experience with FBA, FBM, subscription products, consumables, or replenishment-based brands is strongly preferred.
What We Are Looking For
Amazon Growth Expert: Understands how to launch products, improve visibility, compete profitably, and scale on Amazon.
Strategic Operator: Can build the plan, execute it, and adjust quickly based on performance.
Hands-On Executor: Comfortable building campaigns, adjusting bids, analyzing search terms, managing budgets, and optimizing performance directly.
Data-Driven Decision Maker: Uses performance data, profitability metrics, and customer insights to make smart decisions.
Clear Communicator: Can translate advertising performance into useful insights for leadership.
Independent Owner: Comfortable being the expert, taking initiative, and driving outcomes independently.
Staffmax Staffing & Recruiting
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